Advertisements

Choose an Ad Account

Pick the connected account you want to run this ad through. We'll resolve its underlying ad account before you continue.

Campaign & Naming

Name the campaign, ad set, and ad, or attach this ad to something that already exists.

Ad Name

Campaign Name

Ad Set Name

Ad Creative Name

Campaign Type

Existing Campaign ID

Existing Ad Set ID

Existing Creative ID

Objective & Goal

What should the platform optimize delivery for?

Goal

Optimization Goal (Meta only)

Billing Event (Meta only)

Buying Type

RF Prediction ID

Budget, Bid & Schedule

Budget Amount

Budget Type

Budget Level (Meta only)

Currency

Bid Strategy

Bid Amount

ROAS Average Floor

Start Date

End Date

Status

Leave unselected to publish live (default). Choose Paused to review before it spends.

Send as validate-only (dry run, if supported by the platform)

Creative & Copy

Headline

Long Headline

Body / Primary Text (Caption)

Description

Call To Action

Destination Link URL

Business Name

Identity Type

Lead Gen Form ID

Image

Primary Image URL

Upload

Google Display (Responsive Display Ads) only — requires both a landscape (1.91:1) and a square (1:1) image. Leave blank for other platforms.

Google Display — Landscape Image URL

Google Display — Square Image URL

Video (optional)

Video URL

Video ID

Video Thumbnail URL

Video Caption

Additional Headlines & Descriptions (optional)

Additional Headlines

Additional Descriptions

Carousel Cards (optional)

Dynamic Creative Testing (optional)

Enable dynamic creative (platform mixes variants automatically)

Headline Variants

Body Variants

Description Variants

Call To Action Variants

Image URL Variants

Video URL Variants

Audience & Targeting

Countries

Excluded Countries

Languages

Min Age

Max Age

Gender

Income Tier

Special Ad Categories

Special Ad Category Countries

Use Advantage+ audience expansion

Saved & Custom Audiences (optional)

Saved Targeting ID

Audience ID

Custom Audience IDs

Excluded Custom Audience IDs

Locales

Interests & Behaviors (optional, one per line as `id|name`)

Interests

Behaviors

Advanced Targeting Overrides (optional, raw JSON)

For fine-grained geo targeting (cities, regions, zips, metros, custom radius locations) or anything not covered above — supply a raw JSON object and it will be merged in as-is.

Advanced & Placements

Most ads don't need these — leave anything blank you're not sure about.

Automatic placements (recommended)

Publisher Platforms

Device Platforms

Facebook Positions

Instagram Positions

Audience Network Positions

Messenger Positions

Standalone Tracking (Meta only)

Attaches pixel measurement to the ad regardless of the optimization goal (the "Website events" row in Ads Manager). Pixel ID becomes tracking_specs; URL Tags become click-tracking query params.

Pixel ID

URL Tags

Creative Features (Meta only, raw JSON)

Advantage+ creative enhancements — a map of Meta creative feature keys (snake_case, e.g. enhance_cta, image_brightness_and_contrast, text_optimizations) to enroll status. Unspecified features default to OPT_OUT.

Attribution Spec (optional, one per line as `EVENT_TYPE|windowDays`)

Promoted Object

Pixel ID

Custom Event Type

Page ID

Application ID

Object Store URL

Product Set ID

Product Catalog ID

Offer ID

Platform-Specific Data

Page ID

Instagram Actor ID

Pixel ID

Extra (raw JSON)

Brand Identity

Brand Name

Logo URL

Color

Compliance & Platform IDs

DSA Beneficiary

DSA Payor

Instagram Account ID

Board ID

Organization ID

Keywords

Review & Submit

This is what your ad will look like, and the exact payload that will be sent. Double-check both, then create the ad.

Ad Preview

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Dashboards

Applications

Management

Components

Image

Video (optional)

Additional Headlines & Descriptions (optional)

Carousel Cards (optional)

Dynamic Creative Testing (optional)

Saved & Custom Audiences (optional)

Interests & Behaviors (optional, one per line as `id|name`)

Advanced Targeting Overrides (optional, raw JSON)

Standalone Tracking (Meta only)

Creative Features (Meta only, raw JSON)

Attribution Spec (optional, one per line as `EVENT_TYPE|windowDays`)

Promoted Object

Platform-Specific Data

Brand Identity

Compliance & Platform IDs

Ad Preview

Payload JSON